We scale the revenue of

B2B SaaS companies

Savvy Moves generates qualified leads and attracts high-value customers for your SaaS business through result-driven Paid Media Demand Gen.

Trusted by Fast Growing SaaS Companies

"Incorporating Savvy Moves into our demand gen team has been a game-changer for Juni. Their pragmatic approach, deep B2B SaaS paid acquisition knowledge, and constant availability have delivered outstanding results. Their expertise and dedication have proven immensely beneficial to our team."

Nick Knuppe

VP Marketing at Juni

"Partnering with Savvy Moves has enhanced our paid media strategies on Google Ads and LinkedIn Ads, leading to more efficient campaigns, increased demo sign-up leads, and reduced costs. Their expertise in tracking has greatly improved our insights into campaign performance"

Elisa Reggiardo

Marketing @Slite

"Savvy Moves expanded and reorganised our Google Search and LinkedIn accounts at BookBoost, making them more targeted and cost-effective. Their strategic approach resulted in better results while using a smaller budget. I strongly recommend them for any SaaS company looking to improve their Paid marketing efforts"

Daan de Bruijn

Co-founder of BookBoost CRM

"Remon built up Xentral's paid demand gen from scratch, leading initiatives to turn Google Search, Facebook/Instagram and Linkedin Ads into key pillars of our customer growth efforts. I was impressed by his in-dept and strategic understanding of how to set up and optimize Paid Search/Social channels."

Benyi Heider

Marketing Lead at Xentral ERP Business Software

"I strongly recommend 'Savvy Moves' to anyone seeking top-notch work accompanied by professionalism and reliability. I am enthusiastic about the opportunity to sustain our collaboration for many more years!"

Cristina Ruiz Bermon

International marketing and product director @ Tribes


Typical Pain points
of SaaS companies

Navigating the terrain of performance marketing can often be complex. These are the common challenges B2B SaaS leaders face.


Limited in-house paid media expertise

SaaS companies lack the internal resources and expertise needed to run revenue driven paid demand gen programs.

Scaling Paid Demand Gen programs

Scaling a successful campaign while controlling acquisition costs can be challenging.

Generating on-ICP leads that turn into Opportunities

Understanding exactly which activities are driving results can be difficult, especially with multiple channels and long sales cycles involved.

Accurate Tracking & Attribution

Driving quality traffic in light of tracking privacy is a big challenge for B2b SaaS and tech companies.

Our solutions

Paid Demand Gen Solutions


Drive Pipeline Growth with Paid Media

We generate and capture demand by executing targeted paid search and paid social campaigns. By focusing on your ICP and buyer personas, we ensure your media budget is optimised to drive  revenue, not just leads.

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Data & Analytics

Tracking and Attribution

Establish a solid foundation with accurate tracking, measurement and reporting. A strong data & analytics foundation enables you to make informed, data driven decisions that optimize your marketing strategies and drive growth for your B2b SaaS business.

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Custom workflows

Marketing Automation

We build custom workflows, ensure data quality and automate manual and repetitive marketing tasks on Hubspot, Zapier, Make, and many more. Our Marketing automation services are tailored specifically to your current stage and requirements.

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Case Study: How We Helped Juni Scale their Paid Demand Gen with a 193% Increase in Active Customers


Building & scaling predictable growth

Strategy and execution designed to drive customer generation

Learn more

Define Strategy

We develop a comprehensive multi- channel strategy to target and convert your best target buyer.  

Analysis & Reporting

We analyse and optimise campaigns through hypothesis testing. We provide insights tailored to your marketing objective 

Business Analysis

We examine your ICP, personas, and ecosystem for customer insights, and also audit your current setup, ad platforms, and CRM for growth opportunities.

Define Strategy

We develop a comprehensive multi- channel strategy to target and convert your best target buyer.  

Setup & Launch

We build strong tracking and data foundations in order to optimize the ad platform based on your CRM data. 

Analysis & Reporting

We analyse and optimise campaigns through hypothesis testing. We provide insights tailored to your marketing objective 

Optimise & Scale

Based on your CRM data we optimise and scale your campaign initiatives to drive qualitative leads and MRR.  

“Utilising your CRM data, we optimise ad channels to effectively target traffic, mirroring your existing customer base, and focusing on those prospects with the highest likelihood to convert”

Rémon de Muijnck

Co-founder Savvy Moves

Get to Know Savvy: Your FAQs Addressed

Can't find what you're looking for? Please don't hesitate to reach out!

What services do you provide?

Savvy Moves offers targeted Paid Media campaigns via Google Ads, LinkedIn Ads and Meta Ads. Data & Analytics services for actionable marketing insights, and Marketing Automation to streamline your routine tasks, saving time and increasing efficiency.

Who will be working on my account?

Either Remon or Marc, our two experienced founders, will be your contact for campaign management. Together, we'll discuss campaign optimization.

How do you measure campaign success?

Success measurement at Savvy Moves is data-driven and based on data in your CRM. We focus on relevant KPIs such as acquisition costs, MRR/ARR, MQL’s/SQL’s, Clients, Lifetime value. Regular performance reports provide insights into your campaign's effectiveness and guide strategy tweaks.

Do you offer standalone services?

Absolutely, we do. We provide a range of standalone services tailored to your needs, including Tracking implementation, Ad Creatives, and Marketing Automation. Please contact us to determine the best solutions for your business.

How does the contract and billing process work?

We initiate all partnerships with a minimum four-month commitment. This period allows us to gather enough data for meaningful analysis and conclusions. After this initial period, you can choose to cancel on a monthly basis, and billing will occur retrospectively each month.

How do you communicate with us?

We prefer Slack for communication and Asana for project management. We start with weekly meetings during onboarding for better team alignment, then shift to bi-weekly and monthly 60-minute sessions to review performance and discuss new campaigns.

What ad channels are included in the Paid Media service?

Our Paid Media management services include the following ad channels: Google Ads, Display Ads, Video Ads (YouTube), LinkedIn Ads, Facebook & Instagram Ads and Capterra. If you're interested in a specific channel not listed here, please let us know. We'll do our best to accommodate your needs.

When can I expect to see results?

Understanding when you'll see improvements involves many variables, making it tough to provide an immediate timeline. For us to give you a personal and accurate prediction, we need to understand the complete picture of your situation. By fostering openness, backing our expectations with comprehensive research, and truly understanding your unique circumstances, we can provide you with a timeline tailored to your needs."

Let's Talk Growth!

Lets talk about your business and challenges and let us help you drive pipeline growth and MRR
Schedule a free Consultation
Feel free to contact us anytime, anywhere
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